# Mara — The Marketing & Newsletter Agent > Mara is the marketing agent in mAItflow. She plans campaigns, drafts social media posts with hashtags, generates matching images, watches trends and competitors, and builds newsletter campaigns from your CRM recipient lists. Source: https://maitflow.com/en/agents/mara Section: Agents · Language: en · Updated: 2026-08-26 Publisher: Masterplan Tech Solutions GmbH **In short:** Mara = your marketing crew in one app. From spotting a trend to a finished post to a sent newsletter — with a human approving before anything goes out. ## Mara — Marketing & Newsletters **Responsibilities:** - Campaign planning and editorial calendar - Social media posts with hashtags and per-channel variants - Image generation matched to the post and the brand - Newsletter campaigns built on CRM recipient lists - Trend Intelligence: live trends, emerging opportunities, competitor radar - Publishing to connected channels after human approval **Tools:** - Trend Intelligence (trends, opportunities, competitor monitoring) - Image generation - CRM recipient lists and newsletter delivery - Social channel connectors - Company knowledge and brand guidelines from the knowledge base - Collaboration with Sven (research), Silas (analysis) and Lexi (copy) **Example tasks:** - Build an editorial calendar for the next four weeks - Write five LinkedIn posts about our new feature, with images - Create a newsletter campaign for the customer list in our CRM - Show me what our competitors are talking about this week ## Who is Mara? **Mara** is the marketing and newsletter agent in mAItflow. She specialises in what a marketing team produces every day: planning campaigns, writing content, generating images, watching trends, and sending newsletters. Unlike a general-purpose chatbot, Mara works from **your company's own knowledge** — brand guidelines, product information, past campaigns, and the recipient lists in your CRM. That is why her output sounds like your company rather than like a generic model. Mara is not an unsupervised autopilot. She prepares drafts, explains her reasoning, and submits them for approval. Nothing is published until a human says yes. ## Role and Responsibilities Mara takes over the repetitive production work in marketing: - **Campaign planning:** editorial calendar, topics, channels and timing - **Social posts:** copy, hashtags and channel-specific variants of the same message - **Image generation:** visuals matched to each post - **Newsletters:** structure, subject lines and content built on CRM recipient lists - **Trend monitoring:** what is currently relevant to your audience - **Competitor radar:** what the competition is saying and where the gaps are The team's work shifts from producing content to selecting, approving and steering it. ## Trend Intelligence: from signal to content **Trend Intelligence** is Mara's monitoring capability. It scans relevant sources and sorts what it finds into three views: - **Active now:** current trends with high relevance to your brand and audience - **Emerging opportunities:** topics just starting to move, with the time window called out - **Competitor radar:** what competitors are doing and where there is still room for you For every signal Mara supplies content angles, matching audiences and the strongest platforms. A trend becomes a draft in one step rather than a project. This is exactly where the gap closes between what your customers actually ask and what is discoverable about you online. ## Newsletters and CRM Recipient Lists Mara builds newsletter campaigns on the **recipient lists in your CRM** rather than on a separate contact list of her own. That keeps a single source of contact data, so unsubscribes apply everywhere. For a campaign, Mara drafts subject lines, structure and content, segments by the chosen list, and submits the result for approval. Delivery only happens once it is confirmed. Because recipient data stays in the CRM and processing happens inside the mAItflow platform, the same tenant and data-protection boundaries apply as to any other company data. ## Example Workflow **Task:** "Prepare our product announcement for next week." - **Sage** takes the request and plans the steps - **Sven** researches the market context and the language the audience uses - **Mara** checks Trend Intelligence for the angles that are landing right now - **Mara** writes per-channel posts, generates the images and drafts the newsletter - **Sage** submits the package for approval; once confirmed, Mara publishes Every step stays visible in the chat: which agent is working, on what, and what intermediate result it produced. ## How Mara Collaborates with Other Agents Mara rarely works alone. In mAItflow's Agentic Teamwork the roles interlock: - **Sage → Mara:** commissions the campaign and reviews the result - **Sven → Mara:** supplies researched facts and sources - **Silas → Mara:** supplies analysis, for example on how earlier campaigns performed - **Lexi → Mara:** sharpens wording and tone of voice The result is a division of labour like a real team's — except the handovers are logged and traceable in the chat. ## Control, Approval and Data Protection Marketing shapes how a company is seen in public, so Mara is deliberately built with a human in the loop: - Posts and newsletters are produced as **drafts**, not published directly - Publishing to connected channels requires **explicit approval** - Access to connectors and recipient lists follows the organisation's permissions - Company data stays scoped to your own organisation More on this in the [human-in-the-loop article](https://maitflow.com/en/academy/human-in-the-loop-agentic-ai) and in the [Trust Center](https://maitflow.com/trust). ## Frequently asked questions ### What does Mara do in mAItflow? Mara is the marketing and newsletter agent. She plans campaigns, writes social media posts with hashtags, generates matching images, monitors trends and competitors, and builds newsletter campaigns from the recipient lists in your CRM. ### Does Mara publish posts automatically? No. Mara creates drafts and submits them for approval. Only once a human confirms does anything get published to connected channels or sent as a newsletter. ### What is Trend Intelligence? Trend Intelligence is Mara's monitoring capability. It shows current trends, emerging opportunities with their time window, and a competitor radar — each with content angles, audiences and the strongest platforms, from which a draft can be generated directly. ### Where do Mara's newsletter recipients come from? From the recipient lists in your CRM. That keeps a single source of contact data, so unsubscribes apply across every campaign. ### Can Mara write in our brand's voice? Yes. Mara draws on the company knowledge held in mAItflow — brand guidelines, product information and past campaigns — and aligns tone and wording with it. ## Related - [Agentic Teamwork](https://maitflow.com/agentic-teamwork) - [Sage — Orchestration Agent](https://maitflow.com/en/agents/sage) - [Sven — Research Agent](https://maitflow.com/en/agents/sven) - [AI for Marketing Teams](https://maitflow.com/en/academy/ki-fuer-marketing-teams) - [AI Workforce](https://maitflow.com/en/academy/ai-workforce)